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Flip-flop Reviews Spark Sales for Bath and Body Works
Date : 1969 12 31 ClickZ FeaturesThe beauty product retailer tapped Bazaarvoice to identify its most prolific commentators, and will include their reviews in futur read more »
Mobile Advertising 101: Tips for Beginners
Date : 1969 12 31 ClickZ FeaturesMobile advertising businesses team up to educate advertisers on basics. read more »
Dynamic Ads in VOD: Slouching Towards Emergence
Date : 1969 12 31 ClickZ FeaturesInserting ads into on-demand TV content still requires long lead-times and allows little to no measurement or optimization. Change read more »
Artful Home Mines Customer Forums to Decide Web Strategy
Date : 1969 12 31 ClickZ FeaturesWorking with start-up Networked Insights, the art and home décor retailer used a forum to gather user insights prior to a s read more »
Questions for Frazier Miller, General Manager of Yahoo Local
Date : 1969 12 31 ClickZ FeaturesMiller discusses online reviews, a new hyper-local pilot program and the his division's increasing alignment with search. read more »
Prilosec-Branded Bunco Game Rises to the Top at MSN Gaming Portal
Date : 1969 12 31 ClickZ FeaturesCasual dice game site targeting women over 35 holds the title for longest time spent on site. read more »
Primary Season Signals Adoption of Online Ads by Political Campaigns
Date : 1969 12 31 ClickZ FeaturesAn overview of which presidential candidates ran display ads in '07 and into the 2008 primary season, where and how they did it, a read more »
Questions for Jean-Paul Colaco, Hulu's SVP of Advertising
Date : 1969 12 31 ClickZ FeaturesColaco discusses sharing ad inventory with Fox and NBC and why the firm's letting consumers pick their advertisers. read more »
The Making of MainStreet.com
Date : 1969 12 31 ClickZ FeaturesThe writers' strike drove bored comedy scribes to support the launch of MainStreet.com. The unusual new gossip and finance site fr read more »
A Fishy Social Networking Campaign
Date : 1969 12 31 ClickZ FeaturesA look at Telus' Canadian Facebook campaign. read more »
Exit Interview: Questions for Mark Kingdon
Date : 1969 12 31 ClickZ FeaturesKingdon discusses why he's leaving Organic to run Linden Lab, the developer of Second Life. read more »
Gore's 'We' Campaign to Pack Digital Wallop
Date : 1969 12 31 ClickZ FeaturesAmerica's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire? read more »
All Primaries Are Local: Presidential Campaigns Buy Local Online
Date : 1969 12 31 ClickZ FeaturesThe primaries have spurred state-based online ad buying by the presidential campaigns, and Obama for America has led the pack. read more »
IAB Europe Embarks on Expansion and Restructuring
Date : 1969 12 31 ClickZ FeaturesRepresentatives of national European IAB organizations will convene next month to formulate a constitution. read more »
Questions for David Goodman, CBS Radio's President of Digital Media
Date : 1969 12 31 ClickZ FeaturesCBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details. read more »
IAB Mulls Enforcement Capability in Self-Regulation Push
Date : 1969 12 31 ClickZ FeaturesAs its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards read more »
Craigslist Rivals Struggle to Succeed in Web Classified Space
Date : 1969 12 31 ClickZ FeaturesIt didn't work for Microsoft, but Wal-Mart is going to give Craigslist's free listings approach a try. Meanwhile, advertisers sit read more »
Questions for John Gallegos, CEO of Grupo Gallegos
Date : 1969 12 31 ClickZ Featuresindependent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its wor read more »