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With March Madness in full effect, the incessant score-checking is already underway. Yahoo! Mobile is making it a little easier to use search to keep up with your favorite teams.

Now that you've got your bracket filled out and your old college T-shirt freshly pressed, it's go time. Will Western Kentucky be this year's George Mason upset, or will they go the way of past Cinderella hopefuls and get sent packing after the second round? We obviously can't predict the future, but we can give the men's college basketball scores on your mobile phone using Yahoo! oneSearch. Simply go to m.yahoo.com on your mobile phone browser and search for 'ncaa' or the name of your college team of choice. You'll get the top scores per region from all your favorite teams on your mobile phone, so you can stay a step ahead of fellow fans with your quick knowledge of who made an early exit.

And when you're not in full March Madness mode, the Yahoo! Mobile team has brought another favorite pastime to your mobile phone.

For iPhone users, you can now watch streaming movie trailers directly from oneSearch by going to m.yahoo.com and searching for 'movies' or a movie name. When you click on the movie image in the search results page, you'll be able to view the movie trailer streamed in QuickTime format and optimized for your iPhone. So if you're trying to plan out your weekend, or you're bored on the train, check out the top box office trailers like "Dr. Seuss' Horton Hears a Who" or "10,000 B.C." through oneSearch. Simply click on the movie image and you'll be directed to the trailer. You can also find showtimes near you and buy tickets for select theaters from the movie menu.

Joy Ghanekar
Yahoo! Mobile